Many future forest owners will not begin their relationship with forestry by asking for a specific service. Before they need a harvest, a plan, or a project, they may simply need help understanding what they own and what choices are available to them. That is not a small need. Family forests represent 37% of U.S. forestland, more than any other ownership group, so the way these owners make decisions has national consequences. Many care deeply about the land, but that does not mean they know how to act on those values. The first step a these landowners need may not be a prescription. It may be orientation: a clear explanation of the property, its condition, its risks, and its realistic options.

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